Innovation challenge

we recently had a bag innovation challenge and we put forward a series of marketing videos to gain market awareness for our brand. it was fun and very different from other exercises. here are the campaign videos.

it was fun while it lasted and then we were faced with a strategy midterm that we had to complete in two nights. most of us worked till 4-5am and some did not even go to bed. we then had to head to class at 8am. i think it was a record that almost 20 people did not show up.